Qualitative research

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Definition: Research which uses non-numerical data, such as textual responses, images, videos or other artefacts, to explore in-depth concepts, theories, or experiences. There are a wide range of qualitative approaches, from micro-detailed exploration of language or focusing on personal subjective experiences, to those which explore macro-level social experiences and opinions.

Related terms: Bracketing Interviews, Positionality, Quantitative research, Reflexivity

References:

  • Aspers, P., & Corte, U. (2019). What is qualitative in qualitative research. Qualitative Sociology, 42(2), 139–160. https://doi.org/10.1007/s11133-019-9413-7
  • Levitt, H. M., Motulsky, S. L., Wertz, F. J., Morrow, S. L., & Ponterotto, J. G. (2017). Recommendations for designing and reviewing qualitative research in psychology: Promoting methodological integrity. Qualitative Psychology, 4(1), 2. https://doi.org/10.1037/qup0000082

Originally drafted by: Madeleine Pownall

Reviewed by: Mahmoud Elsherif, Helena Hartmann, Oscar Lecuona, Claire Melia, Flávio Azevedo