Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness

Saerom Lee, Hans Baumgartner, Karen Page Winterich

Journal of Consumer Psychology, 2018. DOI 10.1002/jcpy.1028

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 mixed.

Empirical audit and review and an assessment of evidentiary value in research on the psychological consequences of scarcity, O'Donnell et al. (2021). Outcome recorded: mixed. Only the effect of consumption resources was significant, F(2, 598) = 4.28, p = .014, ηp2 = .014, η2 = .014; its interaction with fairness was NS, F(2, 598) = 1.05, p = .351, ηp2 = .003, η2 = .003; the effect of fairness was NS, F(1, 598) = 1.01, p = .315, ηp2 = .002, η2 = .002. The two- way interac View paper