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Goals as Reference Points

Chip Heath, Richard P. Larrick, George Wu

Cognitive Psychology, 1999. DOI 10.1006/cogp.1998.0708

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 successful.

Replications

• Revisiting "Goals as Reference Points": Replication and extensions of Heath et al. (1999), Au & Feldman (2024). Outcome recorded: successful. Among the various findings on the multiple hypotheses, we found strong empirical support for more willingness to exert effort on proximal goals than distal ones, together with higher likelihood in achieving the overall goal with closer subgoals as hypothesized. View paper

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