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Creating impressions: An experimental investigation of political advertising on television

Kim Fridkin Kahn, John G. Geer

Political Behavior, 1994. DOI 10.1007/bf01541644

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 mixed.

Replications

• Accentuating the Negative: Candidate Race and Campaign Strategy, Krupnikov & Piston (2015). Outcome recorded: mixed. While we find, consistent with previous research, that respondents unfavorably evaluate candidates who decide to sponsor a negative ad, there are two important exceptions to this pattern View paper

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