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Creating impressions: An experimental investigation of political advertising on television

Kim Fridkin Kahn, John G. Geer

Political Behavior, 1994. DOI 10.1007/bf01541644

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 mixed. The earliest on record is from 2015.

Replications

• Accentuating the Negative: Candidate Race and Campaign Strategy, Krupnikov & Piston (2015). Political Communication. Outcome recorded: mixed. While we find, consistent with previous research, that respondents unfavorably evaluate candidates who decide to sponsor a negative ad, there are two important exceptions to this pattern Outcome read from the abstract. View paper

Cite this record

Kahn, K. F., & Geer, J. G. (1994). Creating impressions: An experimental investigation of political advertising on television. Political Behavior, 16(1), 93–116. https://doi.org/10.1007/bf01541644

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