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When Your World Must Be Defended: Choosing Products to Justify the System

Keisha M. Cutright, Eugenia C. Wu, Jillian C. Banfield, Aaron C. Kay, Gavan J. Fitzsimons

Journal of Consumer Research, 2011. DOI 10.1086/658469

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 failed. The earliest on record is from 2025.

Replications

Cite this record

Cutright, K. M., Wu, E. C., Banfield, J. C., Kay, A. C., & Fitzsimons, G. J. (2011). When Your World Must Be Defended: Choosing Products to Justify the System. Journal of Consumer Research, 38(1), 62–77. https://doi.org/10.1086/658469

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