The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?
Has this study been replicated?
The atlas records 1 replication of this study. Recorded outcomes: 1 successful. The earliest on record is from 2020.
Replications
- Data Replicada #8: Is The Left-Digit Bias Stronger When Prices Are Presented Side-By-Side?, Simmons & Nelson (2020). Outcome recorded: successful.
We find marginally significant support for the authors' key interaction in both replications. [...] Although the evidence is much weaker than in the original study, we are inclined to believe that the original effect is real.
Outcome read from Results section.
Cite this record
Sokolova, T., Seenivasan, S., & Thomas, M. (2020). The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish? Journal of Marketing Research, 57(4), 771–788. https://doi.org/10.1177/0022243720932532
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