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Framing Influences Willingness to Pay but Not Willingness to Accept

Yang Yang, Joachim Vosgerau, George Loewenstein

Journal of Marketing Research, 2013. DOI 10.1509/jmr.12.0430

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 successful.

Replications

• SCORE new data replication of Yang et al. (2013), Tyner et al. (2025). Outcome recorded: successful. "The mean WTP in the giftcard condition (0.1202209, n = 320) was statistically significantly higher than the mean WTP in the lottery condition (-0.1217427, n = 316): t = 3.081, df = 626.2, p = 0.002154. Thus, this replication of the claim was successful according to the SCORE criteria. The Cohen's D

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