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Scarcity Polarizes Preferences: The Impact on Choice among Multiple Items in a Product Class

Meng Zhu, Rebecca K. Ratner

Journal of Marketing Research, 2015. DOI 10.1509/jmr.13.0451

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 failed.

Replications

• Empirical audit and review and an assessment of evidentiary value in research on the psychological consequences of scarcity, O'Donnell et al. (2021). Outcome recorded: failed. Results suggested that there was no significant difference between the scarce (M = 2.92, SD = 0.96) and abundant (M = 2.86, SD = 1.04) conditions on the number of different vegetables chosen, ZMann–Whitney = -0.22, p = 0.83. View paper

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