Trust and concern in consumers' perceptions of marketing information management practices
Has this study been replicated?
The atlas records 1 replication of this study. Recorded outcomes: 1 successful. The earliest on record is from 2021.
Replications
- Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication and Extension, Swani et al. (2021). Journal of Interactive Marketing. Outcome recorded: successful.
The new analysis shows that building trust still has a greater effect than reducing privacy concern on consumers' willingness to participate in information markets.
Outcome read from the abstract. View paper
Cite this record
Milne, G. R., & Boza, M.-E. (1999). Trust and concern in consumers' perceptions of marketing information management practices. Journal of Interactive Marketing, 13(1), 5–24. https://doi.org/10.1002/(sici)1520-6653(199924)13:13.0.co;2-9
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