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Apologies demanded yet devalued: Normative dilution in the age of apology

Tyler G. Okimoto, Michael Wenzel, Matthew J. Hornsey

Journal of Experimental Social Psychology, 2015. DOI 10.1016/j.jesp.2015.05.008

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 failed.

Replications

• Common = ineffective? A replication attempt of the normative dilution effect in the context of political apologies, Trofimchuk & Littman (2026). Outcome recorded: failed. Across two samples of Australian participants (Ntotal = 1075), we found no evidence supporting the normative dilution effect. View paper

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