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Investors prefer entrepreneurial ventures pitched by attractive men

Alison Wood Brooks, Laura Huang, Sarah Wood Kearney, Fiona E. Murray

Proceedings of the National Academy of Sciences, 2014. DOI 10.1073/pnas.1321202111

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 mixed.

Replications

• Revisiting the Role of Gender and Beauty in Entrepreneurship: A Large-Scale Conceptual Replication, Deng (2025). Outcome recorded: mixed. Our results replicate the female penalty effect—women raised 12.9% less funds compared to men. However, we found that the physical attractiveness of the entrepreneurs has a negative main effect on startups' success, and that this effect is only significant for men entrepreneurs. View paper

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