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Investors prefer entrepreneurial ventures pitched by attractive men

Alison Wood Brooks, Laura Huang, Sarah Wood Kearney, Fiona E. Murray

Proceedings of the National Academy of Sciences, 2014. DOI 10.1073/pnas.1321202111

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 mixed. The earliest on record is from 2025.

Replications

• Revisiting the Role of Gender and Beauty in Entrepreneurship: A Large-Scale Conceptual Replication, Deng (2025). Entrepreneurship Theory and Practice. Outcome recorded: mixed. Our results replicate the female penalty effect—women raised 12.9% less funds compared to men. However, we found that the physical attractiveness of the entrepreneurs has a negative main effect on startups' success, and that this effect is only significant for men entrepreneurs. Outcome read from the abstract. View paper

Cite this record

Brooks, A. W., Huang, L., Kearney, S. W., & Murray, F. E. (2014). Investors prefer entrepreneurial ventures pitched by attractive men. Proceedings of the National Academy of Sciences, 111(12), 4427–4431. https://doi.org/10.1073/pnas.1321202111

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