WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?
Has this study been replicated?
The atlas records 1 replication of this study. Recorded outcomes: 1 successful. The earliest on record is from 2015.
Replications
- Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension, Seyedghorban et al. (2015). Journal of Advertising. Outcome recorded: successful.
Survey data from 339 consumers browsing the Internet in Iran were used to validate the original model.
Outcome read from the abstract. View paper
Cite this record
Cho, C.-H., & as-, U. of T. at A. is a. (2004). WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? Journal of Advertising, 33(4), 89–97. https://doi.org/10.1080/00913367.2004.10639175
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