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WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?

Chang-Hoan Cho, University of Texas at Austin) is a as-

Journal of Advertising, 2004. DOI 10.1080/00913367.2004.10639175

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 successful.

Replications

• Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension, Seyedghorban et al. (2015). Outcome recorded: successful. Survey data from 339 consumers browsing the Internet in Iran were used to validate the original model. View paper

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