Understanding Graphic Pictorial Warnings in Advertising: A Replication and Extension
Has this study been replicated?
This paper is itself a replication attempt. The study it set out to replicate is listed below.
Study replicated
- Understanding how Graphic Pictorial Warnings Work on Cigarette Packaging, Kees et al. (2010). Journal of Public Policy & Marketing. View paper
Cite this record
Davis, C., & Burton, S. (2015). Understanding Graphic Pictorial Warnings in Advertising: A Replication and Extension. Journal of Advertising, 45(1), 33–42. https://doi.org/10.1080/00913367.2015.1089426
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