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Understanding how Graphic Pictorial Warnings Work on Cigarette Packaging

Jeremy Kees, Scot Burton, J. Craig Andrews, John Kozup

Journal of Public Policy & Marketing, 2010. DOI 10.1509/jppm.29.2.265

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 successful.

Replications

• Understanding Graphic Pictorial Warnings in Advertising: A Replication and Extension, Davis & Burton (2015). Outcome recorded: successful. Across three studies, moderate and high graphic warnings are shown to have favorable effects on smoking cessation outcomes, a positive effect on attention to the ad, and a negative indirect effect on brand purchase intentions, relative to text-only or low graphic pictorial warnings. View paper

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