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An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables

J. Edward Russo, France Leclerc

Journal of Consumer Research, 1994. DOI 10.1086/209397

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 mixed.

Replications

• Revisiting Russo and Leclerc, Shams et al. (2012). Outcome recorded: mixed. in general, our replication of the experiment byRusso and Leclerc [1994] confirms the three stage model cover-ing orientation, evaluation and verification, but we identify somenoteworthy additions that improve our understanding of consumerchoice.First, the omission of the verbal protocols makes the View paper

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