An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables
Has this study been replicated?
The atlas records 1 replication of this study. Recorded outcomes: 1 mixed. The earliest on record is from 2012.
Replications
- Revisiting Russo and Leclerc, Shams et al. (2012). Proceedings of the Symposium on Eye Tracking Research and Applications. Outcome recorded: mixed.
in general, our replication of the experiment byRusso and Leclerc [1994] confirms the three stage model cover-ing orientation, evaluation and verification, but we identify somenoteworthy additions that improve our understanding of consumerchoice.First, the omission of the verbal protocols makes the choice processbetween almost 50% shorter but at the same time the use of moderneye-tracking technology allows us to identify 40% more observa-tions during the choice process…
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Cite this record
Russo, J. E., & Leclerc, F. (1994). An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables. Journal of Consumer Research, 21(2), 274. https://doi.org/10.1086/209397
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