Conspicuous Consumption, Relationships, and Rivals: Women's Luxury Products as Signals to Other Women
Has this study been replicated?
The atlas records 1 replication of this study. Recorded outcomes: 1 failed. The earliest on record is from 2020.
Replications
- Women's Luxury Products as Signals to Other Women, Tunca & Yanar (2020). Journal of Marketing Behavior. Outcome recorded: failed.
In Study 1, which was a conceptual replication with real luxury brands, we did not observe an effect of luxury products on partner devotion but found that women assumed that male partners contribute financial resources to women's luxury possessions. In Study 2, which was a direct replication with designer products, we observed a small-sized effect in the opposite direction, such that perceived partner devotion increased when women used nondesigner products.
Outcome read from the abstract. View paper
Cite this record
Wang, Y., & Griskevicius, V. (2014). Conspicuous Consumption, Relationships, and Rivals: Women's Luxury Products as Signals to Other Women. Journal of Consumer Research, 40(5), 834–854. https://doi.org/10.1086/673256
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