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This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations

Monica Wadhwa, Kuangjie Zhang

Journal of Consumer Research, 2015. DOI 10.1086/678484

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 failed.

Replications

• Does it Actually Feel Right? A Replication Attempt of the Rounded Price Effect, Harms et al. (2017). Outcome recorded: failed. For both the original product and one alternative product neither an interaction between price roundedness and context, nor a mediation through "a sense of feeling right" was found. View paper

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