This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations
Has this study been replicated?
The atlas records 1 replication of this study. Recorded outcomes: 1 failed. The earliest on record is from 2018.
Replications
- Does it actually feel right? A replication attempt of the rounded price effect, Harms et al. (2018). Royal Society Open Science. Outcome recorded: failed.
Our results did not unambiguously support the rounded price effect and provide evidence against the proposed mediation. While the descriptive statistics hint in the predicted direction, analyses using significance tests and Bayes factors could not yield strong evidence for the effect, except for a single contrast that was significant. This, however, is only weak evidence in the context of the proposed effect. Our effect size estimates are consistently smaller than in the…
Outcome read from the abstract. View paper
Cite this record
Wadhwa, M., & Zhang, K. (2015). This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations. Journal of Consumer Research, 41(5), 1172–1185. https://doi.org/10.1086/678484
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