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Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption

Aaron R. Brough, James E. B. Wilkie, Jingjing Ma, Mathew S. Isaac, David Gal

Journal of Consumer Research, 2016. DOI 10.1093/jcr/ucw044

Has this study been replicated?

The atlas records 1 replication and 1 reproduction of this study. Recorded outcomes: 1 successful, 1 failed. The earliest on record is from 2026.

Replications

Reproductions

Cite this record

Brough, A. R., Wilkie, J. E. B., Ma, J., Isaac, M. S., & Gal, D. (2016). Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption. Journal of Consumer Research, 43(4), 567–582. https://doi.org/10.1093/jcr/ucw044

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