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When "More" Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options

Thomas Allard, David J. Hardisty, Dale Griffin

Journal of Marketing Research, 2019. DOI 10.1177/0022243719851490

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 successful.

Replications

• A Conceptual replication of the differential price framing effect in the field, Köcher et al. (2023). Outcome recorded: successful. Consistent with the differential price framing effect, the present study shows—based on 45,626 add-to-cart events and 30,426 completed product purchases on an online retailer's website—that the choice shares of higher-priced options increase when a differential price framing strategy is used. View paper

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