When "More" Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options
Has this study been replicated?
The atlas records 1 replication of this study. Recorded outcomes: 1 successful. The earliest on record is from 2023.
Replications
- A Conceptual replication of the differential price framing effect in the field, Köcher et al. (2023). Marketing Letters. Outcome recorded: successful.
Consistent with the differential price framing effect, the present study shows—based on 45,626 add-to-cart events and 30,426 completed product purchases on an online retailer's website—that the choice shares of higher-priced options increase when a differential price framing strategy is used.
Outcome read from the abstract. View paper
Cite this record
Allard, T., Hardisty, D. J., & Griffin, D. (2019). When "More" Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options. Journal of Marketing Research, 56(5), 826–841. https://doi.org/10.1177/0022243719851490
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