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A Conceptual replication of the differential price framing effect in the field

Sören Köcher, Markus Husemann-Kopetzky, Marie Schirmbeck, Melina Hess, Fabian Gmeindl, Samuel Hess

Marketing Letters, 2023. DOI 10.1007/s11002-023-09690-7

Has this study been replicated?

This paper is itself a replication attempt. The study it set out to replicate is listed below.

Study replicated

• When "More" Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options, Allard et al. (2019). Journal of Marketing Research. View paper

Cite this record

Köcher, S., Husemann-Kopetzky, M., Schirmbeck, M., Hess, M., Gmeindl, F., & Hess, S. (2023). A Conceptual replication of the differential price framing effect in the field. Marketing Letters, 35(1), 159–170. https://doi.org/10.1007/s11002-023-09690-7

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