Creating Meaningful Brands: The Relationship Between Brand Name and Brand Mark
Has this study been replicated?
The atlas records 1 replication of this study. Recorded outcomes: 1 mixed. The earliest on record is from 2014.
Replications
- Examining the brand name – mark relationship in emerging markets, Klink & Athaide (2014). Journal of Product & Brand Management. Outcome recorded: mixed.
The authors confirm the relationship between the brand mark and brand name; however, color meaning may be less universal than prior theory and research indicates. In addition, the effect of the brand name on conveying sound symbolism meaning may be less important than visual branding elements in emerging markets.
Outcome read from the full text. View paper
Cite this record
Klink, R. R. (2003). Creating Meaningful Brands: The Relationship Between Brand Name and Brand Mark. Marketing Letters, 14(3), 143–157. https://doi.org/10.1023/a:1027476132607
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