FLoRA Replication Atlas › Browse

Examining the brand name – mark relationship in emerging markets

Richard R Klink, Gerard A. Athaide

Journal of Product & Brand Management, 2014. DOI 10.1108/jpbm-03-2014-0512

Has this study been replicated?

This paper is itself a replication attempt. The study it set out to replicate is listed below.

Study replicated

• Creating Meaningful Brands: The Relationship Between Brand Name and Brand Mark, Klink (2003). Marketing Letters. View paper

Cite this record

Klink, R. R., & Athaide, G. A. (2014). Examining the brand name – mark relationship in emerging markets. Journal of Product & Brand Management, 23(4/5), 262–267. https://doi.org/10.1108/jpbm-03-2014

Other studies in the atlas

• Creating Meaningful Brands: The Relationship Between Brand Name and Brand Mark
• Creating Brand Names With Meaning: The Use of Sound Symbolism
• Employer branding: employer attractiveness and the use of social media
• "To Share or Not to Share?" Serosorting by Hepatitis C Status in the Sharing of Drug…
• Hepatitis C serosorting among people who inject drugs in rural Puerto Rico
• Embarrassing Exposures in Online Social Networks: An Integrated Perspective of Privacy…

Failed replications · Successful replications · All browse pages