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Employer branding: employer attractiveness and the use of social media

Anne-Mette Sivertzen, Etty Ragnhild Nilsen, Anja H. Olafsen

Journal of Product & Brand Management, 2013. DOI 10.1108/jpbm-09-2013-0393

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 mixed.

Replications

• A Model Replication with an Extension of Students' Perception of Prospective Employer Attractiveness, Babikova & Bucek (2019). Outcome recorded: mixed. The validation of the employer attractiveness scale resulted in different dimensions than in the original study. View paper

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