FLoRA Replication Atlas › Browse

Creating Brand Names With Meaning: The Use of Sound Symbolism

Richard R. Klink

Marketing Letters, 2000. DOI 10.1023/a:1008184423824

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 successful.

Replications

• Evaluating replicability of ten influential research on sensory marketing, Motoki & Iseki (2022). Outcome recorded: successful. Our replication attempts successfully replicated two findings (Klink, 2000; Shrum et al., 2012) and partially replicated one of them (Yorkston and Menon, 2004). [...] Only 20% (2/10) of study findings could be successfully replicated View paper

Other studies in the atlas

• Defaults, Framing and Privacy: Why Opting In-Opting Out1
• Defaults versus framing: Revisiting Default Effect and Framing Effect with replications a…
• The Preference for Indirect Harm
• Perceived morality of direct versus indirect harm: Replications of the preference for ind…
• Warmer Hearts, Warmer Rooms
• The origins of sex differences in human behavior: Evolved dispositions versus social roles

Failed replications · Successful replications · All browse pages