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Creating Brand Names With Meaning: The Use of Sound Symbolism

Richard R. Klink

Marketing Letters, 2000. DOI 10.1023/a:1008184423824

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 successful. The earliest on record is from 2022.

Replications

• Evaluating replicability of ten influential research on sensory marketing, Motoki & Iseki (2022). Frontiers in Communication. Outcome recorded: successful. Our replication attempts successfully replicated two findings (Klink, 2000; Shrum et al., 2012) and partially replicated one of them (Yorkston and Menon, 2004). [...] Only 20% (2/10) of study findings could be successfully replicated Outcome read from pp. 7-8. View paper

Cite this record

Klink, R. R. (2000). Creating Brand Names With Meaning: The Use of Sound Symbolism. Marketing Letters, 11(1), 5–20. https://doi.org/10.1023/a:1008184423824

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