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Variety-seeking and time of day: a replication

Giang Tue Trinh

Marketing Letters, 2025. DOI 10.1007/s11002-025-09771-9

Has this study been replicated?

This paper is itself a replication attempt. The study it set out to replicate is listed below.

Study replicated

• Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning, Roehm & Roehm (2004). Marketing Letters. View paper

Cite this record

Trinh, G. T. (2025). Variety-seeking and time of day: a replication. Marketing Letters, 36(4), 1017–1028. https://doi.org/10.1007/s11002-025-09771-9

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