Seemingly incidental anchoring: the effect of incidental environmental anchors on consumers' willingness to pay

Kivilcim Dogerlioglu-Demir, Cenk Koçaş

Marketing Letters, 2014. DOI 10.1007/s11002-014-9295-0

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 failed.

Do Incidental Environmental Anchors Bias Consumers' Price Estimations?, Shanks et al. (2020). Outcome recorded: failed. No statistically significant evidence of incidental anchoring was obtained. In contrast, robust standard anchoring effects were found. The results suggest that anchoring is limited to situations which require explicit thinking about the anchor. View paper