Evaluating replicability of ten influential research on sensory marketing
Has this study been replicated?
This paper is itself a replication attempt, targeting 10 studies, listed below.
Studies replicated
- Sound symbolism effects across languages: Implications for global brand names, Shrum et al. (2012). International Journal of Research in Marketing. View paper
- Effects of product unit image on consumption of snack foods, Madzharov & Block (2010). Journal of Consumer Psychology. View paper
- Creating Brand Names With Meaning: The Use of Sound Symbolism, Klink (2000). Marketing Letters. View paper
- A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments, Yorkston & Menon (2004). Journal of Consumer Research. View paper
- The "Visual Depiction Effect" in Advertising: Facilitating Embodied Mental Simulation through Product Orientation, Elder & Krishna (2012). Journal of Consumer Research. View paper
- The Future Looks "Right": Effects of the Horizontal Location of Advertising Images on Product Attitude, Chae & Hoegg (2013). Journal of Consumer Research. View paper
- Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments, Jiang et al. (2015). Journal of Consumer Research. View paper
- Healthy-Left, Unhealthy-Right: Can Displaying Healthy Items to the Left (versus Right) of Unhealthy Items Nudge Healthier Choices?, Romero & Biswas (2016). Journal of Consumer Research. View paper
- Color Saturation Increases Perceived Product Size, Hagtvedt & Adam Brasel (2017). Journal of Consumer Research. View paper
- This Logo Moves Me: Dynamic Imagery from Static Images, Cian et al. (2014). Journal of Marketing Research. View paper
Cite this record
Motoki, K., & Iseki, S. (2022). Evaluating replicability of ten influential research on sensory marketing. Frontiers in Communication, 7. https://doi.org/10.3389/fcomm.2022.1048896
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