Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments
Has this study been replicated?
The atlas records 1 replication of this study. Recorded outcomes: 1 failed. The earliest on record is from 2022.
Replications
- Evaluating replicability of ten influential research on sensory marketing, Motoki & Iseki (2022). Frontiers in Communication. Outcome recorded: failed.
Our replication attempts successfully replicated two findings (Klink, 2000; Shrum et al., 2012) and partially replicated one of them (Yorkston and Menon, 2004). [...] Only 20% (2/10) of study findings could be successfully replicated
Outcome read from pp. 7-8. View paper
Cite this record
Jiang, Y., Gorn, G. J., Galli, M., & Chattopadhyay, A. (2015). Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments. Journal of Consumer Research, 42(5), 709–726. https://doi.org/10.1093/jcr/ucv049
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