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The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking

Mauricio Mittelman, Eduardo B. Andrade, Amitava Chattopadhyay, C. Miguel Brendl

Journal of Consumer Research, 2014. DOI 10.1086/678193

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 failed. The earliest on record is from 2024.

Replications

• The offer framing effect: a replication and extension, Pfeifer & Schreiner (2024). Marketing Letters. Outcome recorded: failed. found evidence of a stronger preference for variety in bundled offering conditions (compared to single offering conditions), replicating O'Donnell et al.'s (2023) findings. Outcome read from the abstract. View paper

Cite this record

Mittelman, M., Andrade, E. B., Chattopadhyay, A., & Brendl, C. M. (2014). The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking. Journal of Consumer Research, 41(4), 953–964. https://doi.org/10.1086/678193

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