The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking
Has this study been replicated?
The atlas records 1 replication of this study. Recorded outcomes: 1 failed.
Replications
- The offer framing effect: a replication and extension, Pfeifer & Schreiner (2024). Outcome recorded: failed.
found evidence of a stronger preference for variety in bundled offering conditions (compared to single offering conditions), replicating O'Donnell et al.'s (2023) findings.
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