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The offer framing effect: a replication and extension

Louisa M. Pfeifer, Thomas F. Schreiner

Marketing Letters, 2024. DOI 10.1007/s11002-024-09739-1

Has this study been replicated?

This paper is itself a replication attempt. The study it set out to replicate is listed below.

Study replicated

• The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking, Mittelman et al. (2014). Journal of Consumer Research. View paper

Cite this record

Pfeifer, L. M., & Schreiner, T. F. (2024). The offer framing effect: a replication and extension. Marketing Letters, 36(1), 171–182. https://doi.org/10.1007/s11002-024-09739-1

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