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Effects of product unit image on consumption of snack foods

Adriana V. Madzharov, Lauren G. Block

Journal of Consumer Psychology, 2010. DOI 10.1016/j.jcps.2010.06.007

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 failed.

Replications

• Evaluating replicability of ten influential research on sensory marketing, Motoki & Iseki (2022). Outcome recorded: failed. Our replication attempts successfully replicated two findings (Klink, 2000; Shrum et al., 2012) and partially replicated one of them (Yorkston and Menon, 2004). [...] Only 20% (2/10) of study findings could be successfully replicated View paper

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