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The "Visual Depiction Effect" in Advertising: Facilitating Embodied Mental Simulation through Product Orientation

Ryan S. Elder, Aradhna Krishna

Journal of Consumer Research, 2012. DOI 10.1086/661531

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 failed.

Replications

• Evaluating replicability of ten influential research on sensory marketing, Motoki & Iseki (2022). Outcome recorded: failed. Our replication attempts successfully replicated two findings (Klink, 2000; Shrum et al., 2012) and partially replicated one of them (Yorkston and Menon, 2004). [...] Only 20% (2/10) of study findings could be successfully replicated View paper

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• Squeezed: Coping with Constraint through Efficiency and Prioritization
• Fernbach, Kan, & Lynch, 2015 - Study 2 Replication (Schatz)

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