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Believe Me, I Have No Idea What I'm Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion

Uma R. Karmarkar, Zakary L. Tormala

Journal of Consumer Research, 2010. DOI 10.1086/648381

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 failed. The earliest on record is from 2024.

Replications

Cite this record

Karmarkar, U. R., & Tormala, Z. L. (2010). Believe Me, I Have No Idea What I'm Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion. Journal of Consumer Research, 36(6), 1033–1049. https://doi.org/10.1086/648381

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