Reference Group Influence on Product and Brand Purchase Decisions
Has this study been replicated?
The atlas records 1 replication of this study. Recorded outcomes: 1 successful. The earliest on record is from 2018.
Replications
- Reference Group Influence and Perceived Risk in Services Among Working Women in Singapore: A Replication and Extension, Mehta et al. (2018). Asian Dimensions of Services Marketing. Outcome recorded: successful.
Results indicated that informational reference group was the most pervasive form of influence for all types of services studied.
Outcome read from the abstract. View paper
Cite this record
Bearden, W. O., & Etzel, M. J. (1982). Reference Group Influence on Product and Brand Purchase Decisions. Journal of Consumer Research, 9(2), 183. https://doi.org/10.1086/208911
Other studies in the atlas
Failed replications · Successful replications · All browse pages