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Reference Group Influence on Product and Brand Purchase Decisions

William O. Bearden, Michael J. Etzel

Journal of Consumer Research, 1982. DOI 10.1086/208911

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 successful.

Replications

• Reference Group Influence and Perceived Risk in Services Among Working Women in Singapore: A Replication and Extension, Mehta et al. (2018). Outcome recorded: successful. Results indicated that informational reference group was the most pervasive form of influence for all types of services studied. View paper

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