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Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences

Bart de Langhe, Stijn M. J. van Osselaer, Stefano Puntoni, Ann L. McGill

Journal of Consumer Research, 2014. DOI 10.1086/678035

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 successful.

Replications

• de SCORE new data replication of de Langhe et al. (2014), Ludvig et al. (2026). Outcome recorded: successful. We found a significant interaction, with b= 0.15,SE = 0.08, t(513.04) = 2.00, p= 0.046, such that the slope of the regression for price wassteeper in the condition with consistentqualityat low prices relative to the condition wherequality was neverconsistent.Thus,the focal hypothesis was replicated.

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