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Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion

Luca Cian, Chiara Longoni, Aradhna Krishna

Journal of Marketing Research, 2020. DOI 10.1177/0022243720904758

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 successful. The earliest on record is from 2020.

Replications

• Data Replicada #9: Are Progression Ads More Credible?, Simmons & Nelson (2020). Outcome recorded: successful. this was an unambiguous success Outcome read from the conclusion.

Cite this record

Cian, L., Longoni, C., & Krishna, A. (2020). Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion. Journal of Marketing Research, 57(3), 489–508. https://doi.org/10.1177/0022243720904758

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