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A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments

Eric Yorkston, Geeta Menon

Journal of Consumer Research, 2004. DOI 10.1086/383422

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 mixed.

Replications

• Evaluating replicability of ten influential research on sensory marketing, Motoki & Iseki (2022). Outcome recorded: mixed. Our replication attempts successfully replicated two findings (Klink, 2000; Shrum et al., 2012) and partially replicated one of them (Yorkston and Menon, 2004). [...] Only 20% (2/10) of study findings could be successfully replicated View paper

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