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Sound symbolism effects across languages: Implications for global brand names

L.J. Shrum, T.M. Lowrey, David Luna, D.B. Lerman, Min Liu

International Journal of Research in Marketing, 2012. DOI 10.1016/j.ijresmar.2012.03.002

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 successful.

Replications

• Evaluating replicability of ten influential research on sensory marketing, Motoki & Iseki (2022). Outcome recorded: successful. Our replication attempts successfully replicated two findings (Klink, 2000; Shrum et al., 2012) and partially replicated one of them (Yorkston and Menon, 2004). [...] Only 20% (2/10) of study findings could be successfully replicated View paper

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