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An Exploratory Study on the Use of Sports Celebrities in Advertising: A Content Analysis

George Stone, Mathew Joseph, Michael Jones

Sport Marketing Quarterly, 2003. DOI 10.1177/106169340301200205

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 mixed.

Replications

• The use of Sport Celebrities in Advertising: A Replication and Extension, Ruihley et al. (2010). Outcome recorded: mixed. We find general support for the earlier study; however, not all trends predicted by Stone et al. materialized. View paper

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