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An Exploratory Study on the Use of Sports Celebrities in Advertising: A Content Analysis

George Stone, Mathew Joseph, Michael Jones

Sport Marketing Quarterly, 2003. DOI 10.1177/106169340301200205

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 mixed. The earliest on record is from 2010.

Replications

• The use of Sport Celebrities in Advertising: A Replication and Extension, Ruihley et al. (2010). Sport Marketing Quarterly. Outcome recorded: mixed. We find general support for the earlier study; however, not all trends predicted by Stone et al. materialized. Outcome read from the abstract. View paper

Cite this record

Stone, G., Joseph, M., & Jones, M. (2003). An Exploratory Study on the Use of Sports Celebrities in Advertising: A Content Analysis. Sport Marketing Quarterly, 12(2), 94–102. https://doi.org/10.1177/106169340301200205

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