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The use of Sport Celebrities in Advertising: A Replication and Extension

Brody J. Ruihley, Rodney C. Runyan, Karen E. Lear

Sport Marketing Quarterly, 2010. DOI 10.1177/106169341001900303

Has this study been replicated?

This paper is itself a replication attempt. The study it set out to replicate is listed below.

Study replicated

• An Exploratory Study on the Use of Sports Celebrities in Advertising: A Content Analysis, Stone et al. (2003). Sport Marketing Quarterly. View paper

Cite this record

Ruihley, B. J., Runyan, R. C., & Lear, K. E. (2010). The use of Sport Celebrities in Advertising: A Replication and Extension. Sport Marketing Quarterly, 19(3), 132–142. https://doi.org/10.1177/106169341001900303

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