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Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects

Peggy J. Liu, Cait Lamberton, Kelly L. Haws

Journal of Marketing, 2015. DOI 10.1509/jm.14.0091

Has this study been replicated?

The atlas records 1 reproduction of this study. Recorded outcomes: 1 with no outcome recorded.

Reproductions

• Reproduction (with author data): Liu et al. (2015, Journal of Marketing), Loomas et al. (2022). No outcome recorded. View paper

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