FLoRA Replication AtlasBrowse

Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects

Peggy J. Liu, Cait Lamberton, Kelly L. Haws

Journal of Marketing, 2015. DOI 10.1509/jm.14.0091

Has this study been replicated?

The atlas records 1 reproduction of this study. Recorded outcomes: 1 with no outcome recorded.

Reproductions

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