FLoRA Replication Atlas › Browse

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

J. Joško Brakus, Bernd H. Schmitt, Lia Zarantonello

Journal of Marketing, 2009. DOI 10.1509/jmkg.73.3.052

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 successful.

Replications

• Eco-Friendly Brands to Drive Sustainable Development: Replication and Extension of the Brand Experience Scale in a Cross-National Context, Saari et al. (2017). Outcome recorded: successful. The fitness of the brand experience model is validated cross-nationally with structural equation modeling. View paper

Other studies in the atlas

• Eco-Friendly Brands to Drive Sustainable Development: Replication and Extension of the Br…
• The Outcome Effect and Professional Skepticism
• The Outcome Effect and Professional Skepticism: A Replication and a Failed Attempt at Mit…
• Predictors of Foreign Language Gain During Study Abroad
• Study Abroad: When, How Long, and With What Results? New Data From the Russian Front
• Military sexual trauma is associated with eating disorders, while combat exposure is not

Failed replications · Successful replications · All browse pages