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Eco-Friendly Brands to Drive Sustainable Development: Replication and Extension of the Brand Experience Scale in a Cross-National Context

Ulla Saari, Rupert Baumgartner, Saku Mäkinen

Sustainability, 2017. DOI 10.3390/su9071286

Has this study been replicated?

This paper is itself a replication attempt. The study it set out to replicate is listed below.

Study replicated

• Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?, Brakus et al. (2009). Journal of Marketing. View paper

Cite this record

Saari, U., Baumgartner, R., & Mäkinen, S. (2017). Eco-Friendly Brands to Drive Sustainable Development: Replication and Extension of the Brand Experience Scale in a Cross-National Context. Sustainability, 9(7), 1286. https://doi.org/10.3390/su9071286

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