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Why Do Consumers Buy Counterfeit Luxury Brands?

Keith Wilcox, Hyeong Min Kim, Sankar Sen

Journal of Marketing Research, 2009. DOI 10.1509/jmkr.46.2.247

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 successful.

Replications

• SCORE new data replication of Wilcox et al. (2009), Parsons et al. (2025). Outcome recorded: successful. "H* was supported.The pattern of means was directionally consistent with the pattern in the paper."

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