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Branding Alters Attitude Functions and Reduces the Advantage of Function-Matching Persuasive Appeals

Robyn A. LeBoeuf, Joseph P. Simmons

Journal of Marketing Research, 2010. DOI 10.1509/jmkr.47.2.348

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 successful.

Replications

• SCORE new data replication of LeBoeuf & Simmons (2010), Yoon et al. (2025). Outcome recorded: successful. "This pattern was consistent with the original study."

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