Journal of Marketing

Findings first published in Journal of Marketing, paired with the replication and reproduction attempts on record. 4 studies in the atlas.

• The Benefit of Becoming Friends: Complaining after Service Failures Leads Customers with Strong Ties to Increase Loyalty Umashankar et al., 2017 — 1 failed
• Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects Liu et al., 2015 — 1 unlabelled
• Brand Experience: What is It? How is it Measured? Does it Affect Loyalty? Brakus et al., 2009 — 1 successful
• The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach Gorn, 1982 — 1 mixed, 1 failed