The Effect of a Market Orientation on Business Profitability
Has this study been replicated?
The atlas records 1 replication of this study. Recorded outcomes: 1 successful. The earliest on record is from 2000.
Replications
- The Positive Effect of a Market Orientation on Business Profitability, Slater & Narver (2000). Journal of Business Research. Outcome recorded: successful.
the findings from this balanced replication increase confidence in the importance and generalizability of the market orientation–profitability relationship found in the 1990 Narver and Slater study.
Outcome read from the abstract. View paper
Cite this record
Narver, J. C., & Slater, S. F. (1990). The Effect of a Market Orientation on Business Profitability. Journal of Marketing, 54(4), 20–35. https://doi.org/10.1177/002224299005400403
Other studies in the atlas
Failed replications · Successful replications · All browse pages