The Positive Effect of a Market Orientation on Business Profitability
Has this study been replicated?
This paper is itself a replication attempt. The study it set out to replicate is listed below.
Study replicated
- The Effect of a Market Orientation on Business Profitability, Narver & Slater (1990). Journal of Marketing. View paper
Cite this record
Slater, S. F., & Narver, J. C. (2000). The Positive Effect of a Market Orientation on Business Profitability. Journal of Business Research, 48(1), 69–73. https://doi.org/10.1016/s0148-2963(98)00077-0
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