Journal of the Academy of Marketing Science

Findings first published in Journal of the Academy of Marketing Science, paired with the replication and reproduction attempts on record. 3 studies in the atlas.

• Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity Pappu & Cornwell, 2014 — 1 successful
• The effect of employee behavior on brand personality impressions and brand attitudes Wentzel, 2009 — 1 failed
• A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates Burton et al., 1998 — 1 successful