A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates
Has this study been replicated?
The atlas records 1 replication of this study. Recorded outcomes: 1 successful. The earliest on record is from 2008.
Replications
- Measurement of Attitude Toward Private Labels: A Replication and Extension, Kilian et al. (2008). European Retail Research. Outcome recorded: successful.
Study 1 assesses the cross-cultural validity of the measure. Further, the ATPL scale's predictive and nomological validity is assessed. ... The ATPL scale appears to have elements of construct validity and has potential use across international populations. (...) As expected, the results of the regression analysis showed a positive relationship of ATPL with all dimensions of consumer perceived value of private labels. (...) This study reports a reassessment of the ATPL…
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Cite this record
Burton, S., Lichtenstein, D. R., Netemeyer, R. G., & Garretson, J. A. (1998). A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates. Journal of the Academy of Marketing Science, 26(4), 293–306. https://doi.org/10.1177/0092070398264003
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